Richard Branson’s Virgin has paid a “six-figure sum” to Deepak Chopra to rewrite the sexually-explicit Kama Sutra, reports New Kerala Online.

Celebrity circuits in London were delighted to read last week that Virgin had paid him a six-figure sum for his interpretation of the Kama Sutra. The deal is described as “bringing together two of India’s most well-known and established brands”. Chopra is said to be keen to put spirituality back into sex and the uplifting title suggested for the book is: Deepak Chopra’s Kama Sutra: Timeless Erotica for the Virgin Mind.

According to the source, Chopra told Celia Walden of The Telegraph: “Originally the text served purely as erotic literature for Kings and Queens. Yet there is a great connection between sexuality and spirituality. I want to explore that and take the carnal experience to new heights of spiritual ecstasy.”

Celia Walden reportedly commented, “This sounds like an interesting position to take.”

Is it wise for a writer like Chopra to be involved in such a project?